Laptop displaying a children's playgroup website with a young girl holding a drawing and wearing an orange shirt, placed on a light wooden desk next to a stack of books and a decorative stone.

Marketing made modern

Offerings

White window with four panes, viewed from inside, with a blurred gray background.
Laptop on a desk displaying a website about creating compelling websites for women, with a cup of coffee beside it.

Website Development

Building your hardest working employee. I design and build websites that don’t just look pretty - they convert, communicate, and build trust. I work closely with each client to create a custom site that reflects your brand, speak to your audience, and support your goals.

From initial strategy to final launch, every step is collaborative, clear, and aligned with your vision - so you walk away with a site that feels like you and works like a dream.

Professional Photos

Headshots that impress. Whether it's a gorgeous headshot or shot of your space, I capture images that elevate your brand and tell your story. I offer professional photography for women-run businesses who want to show up with confidence and style.

I specialize in natural, lifestyle headshots that let you shine. The process is relaxed, collaborative, and always focused on helping you and your biz stand out.

A woman receiving a massage from a massage therapist in a well-lit room with green houseplants in the background.
A smiling woman with wavy blonde hair sitting at a white table, holding a gray mug, in a cozy, well-lit room with wooden accents and a window in the background.
The image is blurred and appears to be a digital or abstract design with no clear objects or details visible.
Design palette with primary logo, logo variation, submark, color swatches, button styles, favicon, and header sample on a tablet screen.

Marketing and Branding Strategy

Custom strategies built to grow your brand. From audits to action plans, I’ll help you focus your marketing, strengthen your message, and move with intention.

Website Design

A gorgeous, custom Squarespace website tailored to you and your business

  • 1. Discovery
    We start with a strategy call to dig into your goals, brand, and what your dream site needs to do.

    2. Design & Content
    You’ll get a custom design tailored to your brand, plus guidance (or hands-on help) with content that connects.

    3. Build & Refine
    We develop your site in Squarespace, keeping things clean, modern, and mobile-friendly. You’ll give feedback along the way—we’ll polish until it’s perfect.

    4. Launch & Learn
    Once it’s ready, we hit “go” together. I’ll walk you through the backend so you feel confident updating and managing your new site.

  • 4 - 6 weeks

  • Investment depends on number of pages created and functionality included in the website.

    Pricing begins at $1,800 for a one-pager (any length) and $3,000 for a 3-pager.

  • 1. Brand Discovery
    We start with a deep-dive session to uncover your mission, values, audience, and the vibe you want your brand to give off.

    2. Creative Direction
    You’ll receive a mood board and visual direction tailored to your brand personality—setting the tone for everything to come.

    3. Logo Design
    We create original logo concepts that reflect your story and style, then refine your favorite until it feels just right.

    4. Brand Toolkit Delivery
    You’ll get your final logo files (for web, print, and everything in between), along with a brand guide to keep your visuals consistent and confidence high.

  • 2 - 4 weeks

  • Packages start at $1,200.

Marketing and Branding Strategy

Branding and logo work that reflects your vision and serves your mission

Professional Photography

  • 1. Pre-Shoot Planning
    We’ll chat about your goals, aesthetic, and where the photos will live—whether that’s your website, socials, or print materials.

    2. Shoot Day
    Relax and trust the process. We’ll create a fun, low-pressure environment that brings out your best—whether it’s you, your space, or both.

    3. Editing & Retouching
    Each photo is carefully edited for color, clarity, and polish—without making you look like a stranger or your space look fake.

    4. Final Delivery
    You’ll receive a curated gallery of high-res images, ready to use across your brand with confidence and consistency.

  • Photo sessions typically take 1 hour.

  • Sessions begin at $500.

Clear and cohesive marketing strategies to implement and elevate right away

oh, hey.

I’m Crissy Toff, a marketing strategist, brand designer, and Squarespace website expert with over 12 years of experience helping women-led businesses build brands that are both beautiful and brilliant.

With a dual BS in Marketing and Management from NYU, I bring sharp business insight and creative vision to every project. I believe in a collaborative approach, strategic, out-of-the-box thinking, and turning big ideas into clear, compelling brand experiences - online and off.

As a multi-passionate creative, I’ve also photographed professionally for over a decade and began my photography hobby over 25 years ago. I can provide stunning, lifestyle shots of individuals and teams, spaces, and products.

Modern made simple.

Collaborative

We’re a team in this. We co-create every step of the way - your voice, your vision, my marketing expertise.

Consistent

From branding to launch, your message stays clear, cohesive, and confidently you.

Custom

Every site is custom-made with code and tailored to fit your business, your style, and your goals.